Stability and recognition

Aircash’s Mark Watts, executive director of igaming, backs 2024 to be a pivotal year of European consolidation for the company

“The lessons learned from the challenges of 2023 will be instrumental in shaping our strategies, ensuring that we continue to evolve and meet the ever-changing demands of the dynamic European market.”

WE can say that 2023 has been a significant chapter in our company’s journey, one that has played a crucial role in strengthening our position and equipping us with invaluable insights.

Operating in an environment characterised by stiff competition in major markets with established players proved to be both hard and challenging. As a result of our efforts, clients and users now have a clearer understanding of what Aircash does and the value we bring to the table.

2023 has also shown us that putting compliance and regulations at the top of our priorities from the very beginning was in fact a good decision.

This awareness has laid a solid foundation for building stronger relationships and trust within the European market.

EXPANSION AIMS

Our primary goal for Aircash in Europe by the end of 2024 is to establish ourselves as a leading financial service provider. Key priorities include expanding our presence in key markets, maintaining regulatory compliance, driving innovation in financial services, ensuring a user-centric approach and fostering strategic partnerships.

These efforts aim to enhance brand recognition, user satisfaction and overall market leadership in the dynamic European landscape.

Looking ahead, Aircash is unwavering in its dedication to delivering best-in-class products and services that prioritise the needs and preferences of our users and clients. The lessons learned from the challenges of 2023 will be instrumental in shaping our strategies, ensuring that we continue to evolve and meet the ever-changing demands of the dynamic European market.

KEY MARKETS

In 2024, Aircash’s primary focus within Europe will continue to be on the European Union, where we aim to establish stability and recognition. While we have aspirations for expansion beyond the EU, those plans will be part of another conversation and, for now, our immediate attention remains on strengthening our presence within the EU.

Within the EU market, our strategic focus will be on specific countries that offer promising opportunities for growth and align with our business objectives. We will prioritise markets such as Romania, Greece, Austria, Germany, Switzerland, Italy and Spain.

We closely monitor developments such as new or updated regulations, news coverage, new entrants and upcoming trends. This year, we successfully updated our integration to meet regulatory requirements without disrupting ongoing operations, and that built some confidence in our ability to handle mandatory changes.

Our commitment to security and regulatory adherence is evident, ensuring users can trust our reliable financial services while upholding the highest standards of data privacy.

Our strong compliance team, with deep expertise, stays consistently updated on evolving regulations, ensuring our services align with the latest legal and security standards.

TIGHTENING INDUSTRY GRIP

It seems to me that regulatory bodies across Europe are expected to tighten their grip on the igaming sector. This will result in a greater emphasis on stringent compliance measures for payment service providers and igaming operators.

Our in-house-developed, state-of-the-art KYC and AML procedures according to the highest industry standards, position Aircash as a reliable partner for igaming operators seeking compliance in an evolving regulatory landscape.

Other trends like player security measures, cryptocurrency integration, personalised payment experiences and mobile payment dominance will also play an important role.

Aircash’s existing strengths in reliability, compliance, cybersecurity and commitment to user experience position it as a key player in adapting to and potentially setting trends in the evolving landscape of igaming payments in Europe in 2024.

Embracing these trends and leveraging its current capabilities, Aircash is poised to play a crucial role in driving innovation and evolution within the igaming payments sector.

SETTING THE TONE

We will have a strong team at ICE, covering all parts of the business. Whether it’s discussing our strategic partnerships, the seamless user experience we provide or our expansion plans in the European market, our stand is a hub for meaningful conversations that showcase our dedication to redefining the future of payments.

We look forward to sharing our vision, exchanging ideas and building valuable relationships at ICE 2024.